Mindtrek vs. MVV2011: Battle of the tweets
Edit: I’ve jumped the gun: the Markkinointiviestinnän viikot #-tag was changed. This is the new version. Note self: check the #-tag beforehand…
Everything seems to happen sporadically . This is also true in Finland as the Mindtrek event in Tampere and – aptly named two day event – Markkinointiviestinnän viikko (Week of marketing communications) in Helsinki coincide in the same week. Luckily one is able to follow both via twitter with the #tags #mindtrek and #2011mvv (+ #mvv2011). Moreover we can visualize the conversations happening in both. Do they overlap, which event activates more people and conversation and who orchestrates the communication etc? In this picture I have combined the tweets of the two events (at 2.20 PM).
The two events seem to overlap but two distinctive groups are formed: Mindtrek on the left and MVV on the right. There are total 446 tweeters combined. The size of the node represents the bridgespanning role of the person: the bigger the node the between the two groups tweets the person is. We see that @vesilola, @pauliinamakela, @mindtrek_ and @arimarjamaki ‘s tweets connect the two events.
Looking at the two events separately we can detect the most mentioned people. The size of the node represents the amount of tweets received and the color of the node the persons activity in mentioning others.
In Markkinointiviestinnän viikot there are at the moment 289 different tweeters. @vesilola, @socialdistrict and @greenpeacesuomi are the most mentioned while @pauliinamakela and @eisoma the most active. The overall structure seems more dense than Mindtrek’s so there seems to be more going on in Helsinki.
Filed in data visualization, network analysis, social media, social network analysis, sosiaalisen verkoston analyysi, twitter, verkostoanalyysi, visualisointi
Tags: gephi, network analysis, social network analysis, sosiaalisen verkoston analyysi, sosiaaliset verkostot, verkostoanalyysi